How LOVEHER Was Born.
- Younger mother, often on her own — building a life before fitness was the answer
- Only cardio, cutting carbs, diet pills — what the industry sold as “discipline”
- Mini tummy tuck + lipo when she believed her body was the problem
- Vulnerable, real mistakes — not failure, just the wrong map
My Mistakes.
Ages 23–33: Dee wasn't a gym owner yet. She was a mom, a wife, a career woman — sometimes single, always juggling — doing what women are told to do when nothing fits. The industry offered extremes: less food, more cardio, shortcuts that sounded like solutions.
She blamed herself when those tools didn't stick. The tools were never built for her chapter.
That early story is why LOVEHER starts with honesty, not hype. Dee doesn't ask you to do what she hasn't lived — including the years before she ever stepped on a competition stage.
- Wanted to change — and believed she could
- Invested in coaches; did her best; stayed honest
- Learned mind, emotions, and habits — not just macros
- Said NO to anything that wasn't her goal
The Turning Point.
Ages 33–40 — My Shift: Dee became a competitive bodybuilder. She understood her body at an elite level. Discipline, peak performance, sacrifice — she could read her own physiology the way most people read a text message. For a season, the male-centric model even worked for her.
Then she became a mother. Her body changed — not on timelines she could control. Hormones shifted. Priorities reorganized around something much bigger than a competition stage. The training that had built her identity stopped working the way it used to.
She went looking for answers. The fitness industry had almost nothing for her. Not for perimenopause. Not for the woman who was simultaneously a mother, a professional, and a caregiver. She pushed harder. It made things worse.
That was the moment of clarity. The tool was wrong. Not the woman.
- Built LOVEHER for women the industry overlooked
- Slower, connected, nervous-system-aware coaching
- 40+ gym owner · coach · retreat facilitator today
The Creation.
She started coaching — and found the same story walking through her door, over and over. Women who were exhausted, overlooked by a fitness industry that had never considered them, and quietly blaming themselves for programs that were designed to fail them.
What they needed wasn't harder. It was slower. More connected. Tuned to what their actual nervous system and hormonal reality was doing.
So she built LOVEHER from the ground up — a gym designed specifically for the woman who'd been putting herself last. Nervous-system-aware training. Hormonal context built into every program. Weekly InBody accountability. Nutrition coaching aligned with your goals. Real community that stays. Coaches who are women living the same chapters.
Fifteen years of coaching, thousands of women, and every single day the same conviction: this is the work she was always built for.
"I am a mother. I am an athlete. I am a woman who went looking for something that didn't exist — and built it. I am LOVEHER."
— Coach Dee, Founder
